It’s all about respect.
ELM is a language-intelligence platform that helps organizations reduce risk, strengthen reputation, and communicate with integrity. Our AI analyzes text, documents, and websites in real time to identify bias, exclusionary language, tone concerns, and compliance issues.
Grounded in our values of Inclusive Language, Ethical AI, and Secure Data, ELM gives enterprises the actionable insights and reporting they need to build trust, meet DEI and regulatory standards, and create safer, more inclusive communication at scale.
ELM’s Founding Values
Inclusive Language
Words matter. We’re committed to helping organizations communicate with respect and dignity for all people.
Ethical AI
AI should amplify human potential, not perpetuate bias. We also believe data should be sourced ethically, with fair compensation for those who create it.
Secure Data
We believe organizations deserve tools that safeguard their data, uphold confidentiality, and strengthen credibility. Our technology is built with privacy at the core.
ELM Founding Team
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Katrina German
FOUNDER
Forbes author, social impact entrepreneur, and Top 25 Women in Technology in Canada. Katrina leads Ethical Digital, a B Corp certified agency specializing in digital marketing, AI consulting, and executive training with ethics at the core.
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Briana Brownell
FOUNDER
As the founder of Pure Strategy AI, Briana is a data scientist turned tech entrepreneur and developer. Briana is a TEDx speaker and established author and speaker on AI technology and machine learning.
Open Source Foundation (Current Version)
Our first version of Ethical Language Monitor is built on carefully curated open source data, providing organizations with immediate access to inclusive language guidance while we develop our next-generation platform.
Partnership with Nonprofits & Universities
(Coming Soon)
Our next iteration will license word lists and terminology from nonprofits, associations, and universities—ensuring LLMs benefit from accurate, up-to-date, and ethically sourced language data.
Revenue Share Model
Organizations that have invested in developing inclusive language guidelines will receive financial benefit from their intellectual property through our revenue share program. This creates a sustainable ecosystem where everyone wins.